The logical fusion of the printed standards guide and the internet is an e-commerce-enabled identity management and marketing 'newsletter' hybrid such as the The Comcast Store and its sister site, The Scope -- giving 'field marketers' the freedom to leverage their knowledge of local markets while protecting the brand.

Ongoing maintenance and quick-turn product additions to the store by non-developers necessitated a web-based 'merchant interface'. Able Commerce was chosen for the task and customized with Cold Fusion to create a clean interface. The Scope was devised as a password-protected site for employees in the field to share best practices, tout their successes, receive nearly immediate marketing updates and offer feedback on campaigns. Developed for Avatar Interactive.