Kaizen is a new training and consulting company. Kaizen (ky' zen) is a Japanese business philosophy that is "a means of continuing improvement in personal life, home life, social life, and working life." Principal, Ray Reuter, wanted a fresh, clean and memorable identity that would help his fledgling company stand out from a crowded field of competitors, express his commitment to personal development and translate well to promotional items and signage. "Different, but professional," was how Ray described his envisionment.

Creative services included marketing and positioning consulting, the memorable and available domain name which also serves as tagline, several versions of the logo and logotype, stationery, postcards, business cards, copy writing/editing, a small Web site, and domain/email set up-- all for less than $5000, including the printing, which was done (quite superbly) by Artcraft.

Ray is a happy man and business is growing. After a recent Chamber of Commerce tradeshow he called to say that numerous attendees had stopped by his booth specifically to compliment his "look."