The training division at Hill'sPet Nutrition wanted to create a fun card game for training sales reps that could also be used by pets stores and veterinarians to train their staff on the features and benefits of the Science Diet product line.

Three designs were presented : a calm-colored design that suggests the "interlocking" nature of nutrition, a bold but somewhat conservative design that reinforces the company colors and a wacky Pets-in-Space design. The client chose the latter. After the cards were printed and laminated they were handcut with rounded corners and attractively packaged for dissemination to sales trainers.