Insight Inventory is a sort of "personality test" that provides strategies for teambuilding by first identifying the work and interpersonal styles of team members.

I worked closely with marketers and sales representatives at Pryor to concept and create this inexpensive yet highly effective 2-color direct mail piece, for which I also wrote the text -- which appeared on the back. The appearance of multiple colors is created by using tints of the two Pantone colors: indigo and russet.

The folks at Pryor reported that this direct mail piece was one of their top performers.